Palmer, Adrian. <br/><br/>
Principles of services marketing /  
Adrian Palmer. 
 -  Mcgraw Hill Book Co Ltd,   c1994. 
 - p.cm. 
<br/><br/><label>ISBN: </label>0077077466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8   / PAL