TY  - BOOK
AU  - SEMENIK RICHARD J./ BAMOSSY, GARY J.
TI  - PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
SN  - 0538839139
U1  - 658.8 SEM 
CY  - SOUTH-WESTERN  COLLEGE PUB.
KW  - MARKETING - MANAGEMENT
ER  -