TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual
SN  - 0130968420
U1  - 658.8 LOV 
CY  - Upper Saddler River, NJ : Prentice Hall, c1999
KW  - Marketing -- management
ER  -