KOTLER,PHILIP <br/><br/>
MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL- 8E 

 - 8E 
 - PRENTICE HALL 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING-MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT