TY  - BOOK
AU  - Guiltinan, Joseph P
TI  - Marketing management : strategies and programs -6E/Joseph P. Guitinan, Gordon W. Paul, Thomas J Madden
SN  - 007114255X
U1  - 658.8 GUI 
CY  - New York : McGraw-Hill, c1997
KW  - Marketing- Management
ER  -