TY  - BOOK
AU  - Boyd,Harper W
TI  - Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche
SN  - 0071154299
U1  - 658.8 BOY 
CY  - Boston : Irwin-McGraw-Hill, 1998
KW  - Marketing- Management
ER  -