Boyd,Harper W <br/><br/>
Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche 

 - Boston : Irwin-McGraw-Hill, 1998 
<br/><br/><label>ISBN: </label>0071154299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BOY