Cravens, David W. <br/><br/>
Strategic marketing -5E/ David W Cravens 

 - 5E 
 - Chicago : Irwin,1997 
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making -- Case studies. 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA