TY  - BOOK
AU  - Kerin, Roger A.
TI  - Strategic marketing problems : : cases and comments / 
SN  - 0136493025
U1  - 658.8 
PY  - 1998///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - Marketing
KW  - Case studies
KW  - Decision making
ER  -