Kerin, Roger A. <br/><br/>
Strategic marketing problems :   cases and comments /  
Roger A. Kerin, Robert A Peterson. 
 - 8th ed. 
 - New Jersey :   Prentice Hall,   c1998 
 - xii, 723 p. :   ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0136493025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER