TY  - BOOK
AU  - Kerin, Roger A.
TI  - Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
SN  - 0136493025
CY  - London : Prentice-Hall International, c1998
PB  - Upper Saddle River, N.J. : Prentice Hall, c1998.
KW  - Marketing--Decision making--Case studies
ER  -