Kerin, Roger A. <br/><br/>
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. 

 - 8th ed. 
 - London : Prentice-Hall International, c1998  Upper Saddle River, N.J. : Prentice Hall, c1998. 
 - xii, 723 p. : ill. (some col.), maps ; 28 cm. 
<br/><br/><label>ISBN: </label>0136493025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.