@book{6553,
	author = {Kerin, Roger A.},
	title = {Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.},
	publisher = {Upper Saddle River, N.J. : Prentice Hall, c1998.},
	address = {London : Prentice-Hall International, c1998},
	edition = {8th ed.}
}