Kerin, Roger A. <br/><br/>
CONTEMPORARY PERSPECTIVE ON STRATEGIC MARKET PLANNING 

 - ALLYN & BACON 
<br/><br/><label>ISBN: </label>0205125131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- planning
<br/><br/><label>Dewey Class. No.: </label>658.801 KER