Meeske, Milan D. <br/><br/>
Copywriting for the electronic media : a practical guide / Milan D. Meeske, Norris R.C 

 - 2nd ed. 
 - WADSWORTH PUB. 
<br/><br/><label>ISBN: </label>053415624X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Copy
<br/><br/><label>Dewey Class. No.: </label>659.14 MEE