TY  - BOOK
AU  - PETER, J PAUL / OLSON,JERRY C.
TI  - UNDERSTANDING CONSUMER BEHAVIOR
SN  - 0256122784
U1  - 658.8342 PET 
CY  - BURR RIDGE,IIINOIS : IRWIN, 1994
KW  - CONSUMER BEHAVIOR-UNITED STATES-CASE STUDIES
ER  -