TY  - BOOK
AU  - PERREAULT, WILLIAM D. / MCCARTHY, E JEROME
TI  - APPLICATIONS IN BASIC MARKETING : CLIPPINGS FROM THE POPULAR BUSINESS PRESS
SN  - 0071158413
U1  - 658.8 PER 
CY  - BOSTON,U.S.A : IRWIN/MCGRAW-HILL,1999
KW  - MARKETING
ER  -