PERREAULT, WILLIAM D. / MCCARTHY, E JEROME <br/><br/>
APPLICATIONS IN BASIC MARKETING : CLIPPINGS FROM THE POPULAR BUSINESS PRESS 

 - BOSTON,U.S.A : IRWIN/MCGRAW-HILL,1999 
<br/><br/><label>ISBN: </label>0071158413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 PER