TY  - BOOK
AU  - RANGAN, V. KASTURI / SHAPIRO, BENSON P. / MORIARTY, ROLAND T
TI  - BUSINESS MARKETING STRATEGY : CONCEPTS AND APPLICATIONS
SN  - 0256169101
U1  - 658.802 RAN 
CY  - CHICAGO,U.S.A : IRWIN,1995
KW  - MARKETING-MANAGEMENT  2. PRODUCT MANAGEMENT
ER  -