RANGAN, V. KASTURI / SHAPIRO, BENSON P. / MORIARTY, ROLAND T <br/><br/>
BUSINESS MARKETING STRATEGY : CONCEPTS AND APPLICATIONS 

 - CHICAGO,U.S.A : IRWIN,1995 
<br/><br/><label>ISBN: </label>0256169101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING-MANAGEMENT  2. PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802 RAN