Cravens,David W. <br/><br/>
Strategic marketing -5e 

 - 5E 
 - Chicago, U.S.A.: Irwin, 1997 
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations -- finance. 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA