TY  - BOOK
AU  - PETER, J PAUL / DONNELLY,JAMES H
TI  - MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS -5E
SN  - 0256226334
U1  - 658.8 PET 
CY  - BOSTON,U.S.A : IRWIN/MCGRAW-HILL,1998
KW  - MARKETING-MANAGEMENT
ER  -