TY  - BOOK
AU  - HUNT, SHELBY D.
TI  - MODERN MARKETING THEORY : CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE
SN  - 0538812214
U1  - 658.8 HUN 
CY  - SOUTH-WESTERN  PUB.
KW  - MARKETING  2. MARKETING RESEARCH
ER  -