HOWARD, JOHN A. <br/><br/>
CONSUMER BEHAVIOR IN MARKETING STRATEGY 

 - PRENTICE HALL 
<br/><br/><label>ISBN: </label>0131696408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOW