LANCASTER,GEOFF / MASSINGHAM, LESTER <br/><br/>
ESSENTIALS OF MARKETING - 2E 

 - 2E 
 - MCGRAW HILL 
<br/><br/><label>ISBN: </label>0538829826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 2. MARKETING-CASE STUDIES
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN