Ries, Al <br/><br/>
Positioning : the battle for your mind / Al Ries, Jack Trout . 

 - 1st ed. 
 - Mcgraw-Hill  New York :  McGraw-Hill, 1986. 
 - x,213p. : 
<br/><br/><label>ISBN: </label>0071002731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. Positioning.