JEFKINS,FRANK <br/><br/>
INTRODUCTION TO MARKETING,ADVERTISING AND PUBLIC RELATIONS 

 - MACMILLAN 
<br/><br/><label>ISBN: </label>0333451155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 JEF