MCCARTHY, E JEROME <br/><br/>
ESSENTIALS OF MARKETING 

 - IRWIN 
<br/><br/><label>ISBN: </label>025603301-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC