COHEN, WILLIAM A <br/><br/>
THE PRACTICE OF MARKETING MANAGEMENT : ANALYIS, PLANING AND IMPLEMENTATION -2E 

 - 2E 
 - MAXWELL MACMILLAN 
<br/><br/><label>ISBN: </label>0029465826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802 COH