TY  - BOOK
AU  - BLAICH,ROBERT
TI  - PRODUCT DESIGN CORPORATE STRATEGY : MANAGING THE CONNECTION FOR COMPETITIVE ADVANTAGE
SN  - 0070056714
U1  - 658.575 BLA 
CY  - MCGRAW HILL
KW  - NEW PRODUCTS-UNITE STATES-MANAGEMENT 2. PRODUCT MANAGEMENT-UNITE STATES
ER  -