TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J. 
AU  - Walker, Bruce J. 
TI  - Fundamentals of marketing / 
SN  - 0070610150 (alk. paper)
U1  - 658.8  
PY  - 1994///
CY  - New York : 
PB  - McGraw-Hill
KW  - Marketing
ER  -