TY  - BOOK
AU  - Kerin, Roger A.
TI  - Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan
SN  - 0205125131
U1  - 658.801 KER 
CY  - Allyn and Bacon
KW  - Marketing -- planning
ER  -