00406nam a2200133Ia 4500001000500000005001700005008004100022020001500063082001600078100002000094245011200114260002000226650002600246441120261006003759.0120911s9999    xx            000 0 und d  a0205125131  a658.801 KER  aKerin, Roger A.  aContemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan  aAllyn and Bacon  aMarketing -- planning