Kerin, Roger A. <br/><br/>
Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan 

 - Allyn and Bacon 
<br/><br/><label>ISBN: </label>0205125131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- planning
<br/><br/><label>Dewey Class. No.: </label>658.801 KER