Trout, Jack <br/><br/>
The new positioning / Jack Trout 

 - McGraw Hil 
<br/><br/><label>ISBN: </label>0070652910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning ( Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.111 TRO