Lehmann, Donald R. <br/><br/>
Market research and analysis / Donald R. Lehmann. - 3rd ed. 

 - 3E 
 - Irwin Toppan 
<br/><br/><label>ISBN: </label>0256070385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 LEH