TY  - BOOK
AU  - Cunningham, William H...{et. al.}
TI  - Marketing : a managerial approach / William H. Cunningham?{et. Al.}. - 2nd ed
SN  - 0538191104
U1  - 658.8 CUN 
CY  - South-Western
KW  - Marketing -management
ER  -