Boyd, Harper W. <br/><br/>
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall. - 7th ed. 

 - 7E 
 - Irwin 
<br/><br/><label>ISBN: </label>0256068135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY