TY  - BOOK
AU  - LAMB, CHARLES W. / HAIR, JOSEPH F. / MCDANIEL,CARL 
TI  - PRINCIPLES OF MARKETING -2E
SN  - 0538829826
U1  - 658.8 LAM 
CY  - SOUTH-WESTERN
KW  - MARKETING  2. MARKETING- MANAGEMENT
ER  -