Luck, David J. <br/><br/>
Marketing strategy and plans / David J. Luck, Ferrel. - 3rd ed. 

 - 3E 
 - Prentice Hall 
<br/><br/><label>ISBN: </label>0135587352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-planning
<br/><br/><label>Dewey Class. No.: </label>658.802 LUC