00362nam a2200133Ia 4500001000500000005001700005008004100022020001500063082001400078100002100092245006800113260001800181650002900199374520261006003728.0120911s9999    xx            000 0 und d  a0131163361  a658.8 SWA  aSwayne, Linda E.  aCases in strategic marketing / Linda E. Swayne, Peter M. Ginter  aPrentice Hall  aMarketing - case studies