Swayne, Linda E. <br/><br/>
Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter 

 - Prentice Hall 
<br/><br/><label>ISBN: </label>0131163361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 SWA