Mccarthy, Jerome E. <br/><br/>
Basic marketing : a global - managerial approach / Jerome E. Mccarthy. - 11th ed. 

 - 11E 
 - Irwin 
<br/><br/><label>ISBN: </label>025610509x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC