Howard, John A. <br/><br/>
Buyer behavior in marketing strategy / John A. Howard. - 2nd ed. 

 - 2E 
 - Prentice Hall Int. Editions 
<br/><br/><label>ISBN: </label>0131471414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8324 HOW