Boone, Louis E. <br/><br/>
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 8th ed. 

 - 8E 
 - Dryden Press 
<br/><br/><label>ISBN: </label>0030125480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO