00378nam a2200133Ia 4500001000500000005001700005008004100022020001500063082001400078100001800092245010000110260002000210650001400230298620261006003652.0120911s9999    xx            000 0 und d  a0205116450  a658.8 ENI  aEnis, Ben M.   aMarketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 6th ed.  aAllyn and Bacon  aMarketing