Enis, Ben M.  <br/><br/>
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 6th ed. 

 - Allyn and Bacon 
<br/><br/><label>ISBN: </label>0205116450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ENI