Zikmund, William G. <br/><br/>
Exploring marketing research / William G. Zikmund. - 5th ed. 

 - 5E 
 - Dryden Press 
<br/><br/><label>ISBN: </label>0030989582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK