Kotler, Philip. <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong  
 - 7th ed. 
 - London :   Prentice Hall,   1996 
 - xviii, 712, [49] p. :   ill. (some col.) ;   28 cm. 
<br/><br/><label>ISBN: </label>0132286858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT 1996