Kotler, Philip <br/><br/>
Principles of marketing, 7th ed. / Philip Kotler, Gary Armstrong - 7E 

 - 7E 
 - London : Prentice Hall, 1996 
<br/><br/><label>ISBN: </label>0132286858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT